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Marketing Automation Breaks Down the Wall Between Sales and Marketing

 

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Marketing Automation Panel

BMG July Meeting - Brown Bag Lunch
July 29, 2010, 12:00pm - 1:30pm

Most Marketers have at least witnessed, observed, or test driven one or a few of the web based tools known as Marketing Automation Platforms. Products like Eloqua, Marketo, Silverpop, or Net Results have emerged as a new way for companies to convert touches to inquiries and then manage and nurture a lead through the marketing and sales pipeline through a successful close...

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